What is SEO?

This article is for beginners and also for experienced who want to get basic but in-depth and step by step SEO knowledge, that introduces all the concepts you must know to be an expert.

All search engines have a primary goal to show relevant and updated results. To rank your website on the first page of search, you need to do SEO for your website.

So, let’s start from, what is SEO?

SEO (Search engine optimization – also called as organic SEO) is a process to improve website rank or position organically in search results and get traffic.

SEO helps search engines to show your website, product or service on search result when users need it. SEO is a never-ending, continuously evolving and complex process to fit into a fix formula.

Types of SEO

There are mainly two types of SEO

A] White Hat SEO

When you create quality and relevant content and do overall optimization using ethical techniques or without violating search engine guidelines and rules is called white hat SEO.

B] Black Hat SEO

When you create poor and irrelevant content or use unethical techniques to improve your website rankings and spoil the search engine results page or violates the search engine guidelines is called black hat SEO.

Black hat SEO can improve your website ranking in a short period, but sooner or later it will be penalized.

If you are New to SEO and want to understand it quickly and easily, watch the following video “What is SEO?” then read the article for in depth knowledge.

Components of SEO

The whole SEO revolves around the following components. Mainly there are two components but to simplify it, we make these in 4 types.

1. On page SEO
2. Off Page SEO
3. Local SEO
4. Technical SEO

Let’s check one by one:

What is On Page SEO?

SEO work done on webpage, that includes both content and HTML code to improve ranking is called on page SEO

By doing proper on page SEO You can help Google search to understand your website better, to rank it and help users or your potential customers to find your website when they need.

What is Off Page SEO?

Off page SEO is the work done away from the website to improve ranking of the website in search result. Example: link building i.e. to create your website links on other websites. It is also called as backlinks.

Off page SEO You can build your authority buy creating quality backlinks to gain trust of search engines like Google, Bing etc. which help you to improve ranking.

What is Local SEO?

Local SEO (Local Search Engine Optimization) is an incredibly effective way to market your local business online to local customers.

Example: To register with google my business, list your business on business directories, optimize webpages with location-based keywords.

By doing local SEO you can help local users or local customers in your area or city to find your business or website when they are searching them online.

What is Technical SEO?

Technical SEO is the process to optimize website and make it easy for search engines to crawl and index it. Technical SEO helps search engines to crawl, interpret and index your website without having any problems.

By doing technical SEO you can improve page load time, fix broken links, etc. In short you help search engines to access, crawl and index your web pages easily.

How SEO Works?

1. Find keywords related to topic or industry & Sort them
2. Find and analyse competitors on the first Page of search
3. Create or edit the content and make it valuable and answers the users query
4. Make your content attractive and easy to navigate
5. Add proper call to actions on the page
6. Optimize for search engine to rank the website
7. Optimize the content in a way to fulfil user’s intent
8. Make your site accessible to search engines to crawl and index it
9. Build backlinks to get votes and increase the traffic
10. Analyse improve and update the content
11. This is overview of SEO works and how you rank your website

Benefits of SEO

1. Primarily SEO rank your website on Search Engine and Help customers to find your products or services
2. It is a Primary Source of Lead Generation [Research shows SEO inbound leads lowers the cost by 61% compare to outbound leads]
3. It helps local customers to visit the business or store after the search
4. It helps to grow brand awareness and build brand credibility

Frequently Asked Questions: FAQs

What is Google SEO?

If you own or manage a website and optimize it for Google Search and help to access, crawl, index and show it on the result page, then this is called as Google SEO.

Is SEO easy to learn and implement?

Nothing is hard to learn in the universe. To learn SEO you just need interest, persistence and strong will. Anything can be achieved by practice.

How long does it take for SEO to Show results?

It depends on what type of keywords you are targeting for, the more competitive keyword the more time it will take. The less competitive keyword will take short time to rank on first page. So, roughly it can take from 3 months to 1 year.

What is Website SEO?

Website SEO (same as SEO) is the process to increase website traffic by increasing the website rank on the search.

What is WordPress SEO?

WordPress SEO (same as SEO) is nothing but to follow search engine best practices using WordPress SEO Plugins such as Yoast.

What is SEO in Marketing?

SEO in marketing is same as, what is SEO? It is a method or technique and tactics to generate traffic by obtaining high-rank in the search results.

Conclusion

If you are new to SEO and the above overview might seem difficult to you but if you read this post carefully and bring this into practice it will get simpler with time. Without good SEO knowledge, it is quite difficult to rank your website on search engine. But don’t worry, I will teach you how to do SEO step by step practically.

If you want to succeed as an SEO specialist, then it is important to learn it in right direction to become expert. Now you must have understood that why SEO is important and how to be successful.

Links for search engine best practices:

Google Webmaster Guidelines  and Bing Webmaster Guidelines

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To leverage the Google search, you must read the next post “how search engine works”.